{"id":8504,"date":"2015-03-05T00:00:00","date_gmt":"2015-03-05T05:00:00","guid":{"rendered":"https:\/\/wp.edilex.com\/des-tonnes-de-questions-sur-la-tarification\/"},"modified":"2024-03-26T10:58:26","modified_gmt":"2024-03-26T14:58:26","slug":"des-tonnes-de-questions-sur-la-tarification","status":"publish","type":"post","link":"https:\/\/edilex.com\/fr\/blog\/2015\/03\/05\/des-tonnes-de-questions-sur-la-tarification\/","title":{"rendered":"Des tonnes de questions sur la tarification"},"content":{"rendered":"

Droit-inc. <\/span>publiait il y a quelques semaines un article<\/span><\/a><\/span> int\u00e9ressant sur la tarification des services juridiques. On y apprenait entre autres que le Barreau du Qu\u00e9bec devait publier prochainement un rapport sur la tarification des services juridiques.\u00a0Par ces travaux, l’ordre professionnel veut aider ses membres \u00e0 mieux r\u00e9pondre aux demandes des clients qui deviennent de plus en plus exigeants.<\/p>\n

En mati\u00e8re de tarification, un constat s’impose: le fait d’avoir des clients mieux inform\u00e9s que jamais change peu \u00e0 peu la perception de valeur des services juridiques. Certains clients veulent donc ajuster la compensation des professionnels pour que celle-ci soit align\u00e9e avec la valeur per\u00e7ue plut\u00f4t qu’avec le temps d\u00e9pens\u00e9 \u00e0 rendre lesdits services. C’est un ph\u00e9nom\u00e8ne bien normal, surtout consid\u00e9rant que l’offre des services juridiques est hyper comp\u00e9titive…<\/p>\n

Bref, le Barreau traitera le sujet prochainement et, ailleurs au pays, on parle partout de alternative billing<\/em>. Alternative billing<\/em> par ici, alternative billing<\/em>par l\u00e0. L’expression est m\u00eame devenue quasi-aseptis\u00e9e.<\/p>\n

Laissez-moi cependant vous poser une question: si le syst\u00e8me est malade (\u00e7a demeure un \u00absi\u00bb), les probl\u00e8mes de tarification sont-ils la maladie ou plut\u00f4t le sympt\u00f4me?<\/p>\n

\u00c0 mon avis, on met ces temps-ci beaucoup d’emphase sur un sympt\u00f4me. Comprenons bien: l’initiative du Barreau est prometteuse et risque d’\u00eatre tr\u00e8s utile pour plusieurs praticiens qui veulent \u00eatre aiguill\u00e9s. Je crois cependant qu’il y a beaucoup de travail de fond \u00e0 faire si on veut aller plus loin dans ce type d’initiative ou si on veut vraiment tenter d’aligner l’offre avec la demande.<\/p>\n

Il faudrait modifier le curriculum universitaire pour apprendre aux juristes finissants les comp\u00e9tences dont ils auront besoin dans 10 ans, pas celles n\u00e9cessaires en 1997. Il faut mieux outiller les jeunes pour leur permettre de flairer les opportunit\u00e9s dans le march\u00e9. Au rythme o\u00f9 les choses progressent, nous risquons de collectivement manquer le bateau si nous ne commen\u00e7ons pas \u00e0 faire des ajustements qui piqueront leur curiosit\u00e9 aujourd’hui et qui auront des r\u00e9percussions dans la prochaine d\u00e9cennie…<\/p>\n

On s’attendrait \u00e9galement \u00e0 des initiatives gouvernementales faisant de l’informatisation de la justice une priorit\u00e9. Tous les justiciables gagneraient \u00e0 la mise en place de syst\u00e8mes simples de transmission d’information, des palais de justice encourageant les auditions syst\u00e9matiques par visioconf\u00e9rence ou m\u00eame simplement \u00e0 ce que davantage de fonds soient octroy\u00e9s pour des projets d’innovation venant du terrain.<\/p>\n

——————————<\/p>\n

Autre question sur la tarification: si la perception de valeur de nos services change, est-ce que la meilleure r\u00e9ponse est de modifier notre structure de prix? Pour r\u00e9pondre \u00e0 \u00e7a, il est utile d’\u00e9largir nos param\u00e8tres de recherche pour trouver des comparables ailleurs.<\/p>\n

En effet, ne nous dupons pas \u00e0 croire que les cabinets d’avocats sont seuls dans cette situation.\u00a0Les agences de publicit\u00e9, dont le mod\u00e8le d’affaires est similaire \u00e0 celui des cabinets d’avocats, vivent pr\u00e9sentement des difficult\u00e9s similaires. Les annonceurs vont voir les agences pour l’aspect cr\u00e9atif, mais ils veulent ex\u00e9cuter leurs campagnes marketing avec des ressources internes pour recevoir une facture moins sal\u00e9e au bout du compte.<\/p>\n

La r\u00e9ponse de plusieurs agences: diversifier leur offre. On d\u00e9veloppe de nouvelles expertises plus pouss\u00e9es qui sont tr\u00e8s difficiles \u00e0 acqu\u00e9rir pour leurs clients, comme par exemple, tout ce qui a trait au web. En effet, comme en fiscalit\u00e9, la mise \u00e0 jour des connaissances en mati\u00e8re de web est tellement lourde qu’il faut y mettre \u00e9norm\u00e9ment de temps. Les g\u00e9n\u00e9ralistes ne peuvent donc pas y consacrer l’\u00e9nergie n\u00e9cessaire.\u00a0Pour cette raison, les gros annonceurs ne discutent pas directement avec les grands du web comme Google; ils passent par des agences qui s’y connaissent beaucoup plus qu’eux.<\/p>\n

La diversification de l’offre prend d\u00e9j\u00e0 une autre allure dans le secteur juridique, mais on voit plusieurs signes, comme les changements \u00e0 la tarification, qui laissent pr\u00e9sager de plus grands changements \u00e0 l’horizon.<\/p>\n

Entre-temps, j’ai bien h\u00e2te de prendre connaissance du document qui sera publi\u00e9 par le Barreau…<\/p>\n","protected":false},"excerpt":{"rendered":"

Droit-inc. publiait il y a quelques semaines un article int\u00e9ressant sur la tarification des services juridiques. 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